Richie Rich, an impossibly wealthy 12-year old boy in a Little Lord Fauntleroy suit, was a mainstay of Harvey Comics from his first introduction in 1953 until the company folded in 1982.
You may be familiar with the 1994 movie version, starring Macaulay Culkin and his brother Rory, above, as Richie Rich, and Michael Maccarone, aka Maccadeath, as his pal Omar (Freckles in the comics)
But by the 1970s, Richie was augmenting the humorous stories with serious Hardy Boys-style mysteries, paranormal, espionage, and adventure stories. They were more interesting, if you could overlook the Little Lord Fauntleroy suit that he continued to wear.
48 issues of Richie Rich and Jackie Jokers appeared between 1973 and 1982, with humorous and adventure stories pairing Richie with a 12-year old stand-up comedian. It soon became apparent that they liked each other. A lot Holding hands during the crisis, hugging when the crisis was averted, stammering "If anything were to happen to you....".
Coincidentally or not, during this same time period, Richie begins to beef up. Previously the shirtless and swimsuit shots depicted a nondescript cartoon body. Now he had biceps, pecs, and abs, to draw the interest of the preteen gay boys who were reading about his romance with Jackie Jokers.